Mr. Mufaddal Yusuf

Mr. Mufaddal Yusuf

Director – USIIC

Mufaddal Yusuf : A Visionary in Food Industry and Market Dynamics
Past Director of USIIC, Mufaddal Yusuf is the Managing Director at Tajir Private Limited, Mufaddal Yusuf has distinguished himself in the realms of Management and Marketing with his adept skills in strategizing and marketing bulk commodities. With extensive experience in brand building and fostering robust relationships between customers and suppliers, his leadership is marked by a commitment to excellence and high standards in every facet of business operations.

Under his stewardship, Tajir Private Limited, a family business established in Mumbai in 1950 and with roots dating back to 1895, has flourished. Yusuf's visionary approach has significantly expanded the company's role in the food industry, establishing Tajir as a leading supplier of food products and ingredients in India. His profound understanding of market dynamics and customer needs has enabled Tajir to excel in creating markets for the brands it represents, leveraging an extensive distribution network across industries, including Hotels, Restaurants, and Catering (HORECA), as well as the retail sector.

Mufaddal Yusuf’s strategic prowess is not just limited to market expansion but also includes embracing the 'Make in India' initiative, exploring new opportunities to foster growth in this segment. His leadership ensures that Tajir remains at the forefront of the industry as a market leader in both imported and Indian food products and ingredients.
Currently, Mufaddal Yusuf continues to guide Tajir Private Limited towards new horizons of success and innovation, with a clear focus on enhancing the value delivered to suppliers, customers, co-workers, and stakeholders alike. His career goals are firmly rooted in using his vast experience in Corporate Relations and Strategy to further the development of progressive business practices and to uphold the legacy of his family's long-standing involvement in the food industry.